Kanye West , reigning monarch of the Internet, simultaneously launched new album “The Life of Pablo” and the new season of his fashion line Thursday afternoon from New York City’s Madison Square Garden . The whole shindig streamed live on Tidal ‘s homepage, and Tidal reports that more than 20 million people tuned in, liberally tweeting about the spectacle with hashtag #YeezySeason3.
The Kardashian/Jenners and Lamar Odom were all on hand for the celebration, along with supermodel Naomi Campbell . West also took the opportunity to announce the creation of his video game “Only One,” which follows his mother as she flies through the gates of heaven. See the best GIFs from the event below.