The most talked about day party of NBA All-Star Weekend 2015 “40oz & Waffles” brought the West Coast style to the East Coast as the event made its debut in New York City. Presenting sponsor, Puma, made the All-Star event home for its long awaited re-launch of The Walt ‘Clyde” Frazier Pumas. Frazier joined the festivities at 404 NYC to sign the gold sneakers that were given to VIPs as a collector’s item. Celebs and sports figures including Terrance Jenkins, Tip “TI” Harris and his wife and Tameka “Tiny” Harris, Mimi Faust and Danny Green, enjoyed brunch designed by Celebrity Chef Jerome Brown, inclusive of red velvet waffles drizzled with D;USSE Cognac infused syrup. Attendees were treated to live music from Justin Bieber’s tour DJ Tay James, All-Star themed photo booths, specialty cocktails by D;USSE’ Cognac, views of a luxurious Rolls Royce showcased by celebrity owned Prestige Leasing & Finance and alcohol infused donuts by Sweet Dreams Mini Donuts for dessert.