On February 17, New York City insiders were introduced to Jawbreaker, a digital news start-up for millenial it girls. Guests gathered steps away from Lincoln Center during Mercedes Benz Fashion Week at The Yard’s stylish lounge and enjoyed music, Estancia wine compliments of La Force Stevens and custom cupcakes by Baked by Melissa. Geneva S. Thomas, founder and editor of Jawbreaker took attendees inside the brand introducing potential users in the room to the site’s editorial squad. Jawbreaker NYC launches in March.
